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Economics is the UK and European adaptation of Greg Mankiw’s classic textbook, expertly adapted by Mark Taylor so as to be even more relevant to a UK and European audience. A major strength of the original - that the authors present economics from the viewpoint of a reader completely new to the subject – has been maintained. Research shows that the book appeals particularly well to the more applied, business-oriented courses. The...
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This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Gareth Jones and Charles Hill integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the "Eighth Edition of...
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Thorough yet concise, STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authors’ market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text’s presentation of...
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Discover both sides of international business and how to prepare for the future. "Global Strategic Management, 2/e International Edition", doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, "Global Strategic Management", helps you prepare for your exams and for your next job.
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This comprehensive text, now in its fifth edition, teaches the reader how to apply the most widely used statistical methods in business. The book gives you the how, what, where, when and why of numbers and statistics.The book has twenty-five chapters divided into seven study areas. Each chapter focuses on a selection of techniques, illustrated with examples from business, marketing, economics, accounting, finance, and public administration.This...
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| Wydawnictwo: |
Thomson Learning |
| Liczba stron: |
672 |
| Data wydania: |
2010 |
| ISBN: |
978-0-495-83014-6 |
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You are a member of a social world on a planet containing about 7 billion people. This social world is filled with paradox, mystery, suspense, and outright absurdity. Explore how social psychology can help you make sense of your own social world with this engaging and accessible book. Roy F. Baumeister and Brad J. Bushman s SOCIAL PSYCHOLOGY AND HUMAN NATURE can help you make sense of the always fascinating and sometimes bizarre and baffling...
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ELECTRIC MACHINES Electric Machines is designed to serve as a textbook for a course on electrical machines for undergraduate students of engineering. It provides an insight into the fundamentals of the theory and performance of electric machines. The book includes comprehensive discussions on phasor diagrams and their applications in the study of electric machines. Beginning with topics such as three-phase circuits, transformers, and machine...
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The market-leading textbook for principles of management courses reaches a new level with Richard L. Daft being joined by Martyn Kendrick and Natalia Vershinina (both Leicester Business School) to provide an unparalleled resource for students in Europe, the Middle East and Africa (EMEA). After listening to the requirements of lecturers, the authors have maintained the same comprehensive coverage and structure of the original work but carefully...
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Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings
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| Wydawnictwo: |
Thomson Learning |
| Liczba stron: |
496 |
| Data wydania: |
2010 |
| ISBN: |
978-0-495-90896-8 |
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WOMEN AND POLITICS, International Edition examines the pursuit of gender equality from two viewpoints: the legal equality doctrine, which emphasizes gender neutrality, and the fairness doctrine, which recognizes differences between men and women. The text’s in-depth analysis and clear presentation of theory and history helps students to think critically about gender and about the challenges faced by women today and in the past. Extensive...
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"Get Synched!" Learning takes place when students and instructors can effectively connect and communicate, and technology makes it possible. NEW PERSPECTIVES ON COMPUTER CONCEPTS 2010 is the only guide to computer concepts that creates a fully integrated and truly interactive teaching and learning environment. The printed book, companion Web site, interactive BookOnCD with multimedia, and WebTrack assessment tool help instructors and students...
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Learn the essentials of Microsoft Office with MICROSOFT OFFICE 2007 FUNDAMENTALS. This text is ideal for inexperienced computer users who need to learn Microsoft Office 2007 skills for everyday life. Although introductory in nature, this text is comprehensive enough to cover the most important features of Word, Excel, PowerPoint, Access, and Publisher.
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Combining a rich blend of research, best practice and policy, Strategic Information Systems Management is the eagerly awaited new introduction to the interconnected world we live and work in. A top-ranked team of global experts combine both industrial and scholarly perspectives, bringing a wealth of experience to make this the complete introduction for 21st century business. This textbook is essential reading for all Information Systems modules...
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CASE SCENARIOS IN HOSPITALITY SUPERVISION presents 75 vignettes depicting real-life managerial dilemmas, in the setting of the fictional Royal Hotel. The book focuses on scenarios that often happen to new managers, and particular emphasis is placed on sharpening critical thinking abilities and developing leadership skills. The cases are based on actual situations that the author personally encountered or that are problematic for the industry at...
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| Wydawnictwo: |
Thomson Learning |
| Liczba stron: |
255 |
| Data wydania: |
2009 |
| ISBN: |
978-1-4390-4657-9 |
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Clearly written and comprehensive, the tenth edition of Gustafson/Frisk/Hughes' popular book provides in-depth and precise coverage, incorporated into a framework of tested teaching strategy. The authors combine carefully selected pedagogical features and patient explanation to give students a book that preserves the integrity of mathematics, yet does not discourage them with material that is confusing or too rigorous. Long respected for its...
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NEW PERSPECTIVES ON JAVASCRIPT AND AJAX, International Edition uses a practical, step-by-step approach to provide comprehensive instruction on basic to advanced JavaScript and AJAX concepts. This book teaches students JavaScript and AJAX using a simple text editor to create basic to complex Web sites. The text reviews the basics of HTML, XHTML, and CSS and includes an extended appendix containing commands and common code errors.
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Spreadsheet-based introduction to mathematical programming concepts and applications, intended for undergraduate and graduate students in management and engineering. Its emphasis on model building and its focus on formulation principles are key features that reinforce its practical approach. The text also includes a comprehensive tutorial on the use of Excel’s Solver, and, at a more advanced level, Frontline Systems’ Premium...
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A must-read for practicing counselors and counselors-in-training, APPLYING CAREER DEVELOPMENT THEORY TO COUNSELING, International Edition demonstrates how to apply principles of career development in a counseling setting! Highly praised for its clear writing style, useful case examples and diversity coverage, Sharf strikes the ideal balance between theory and application. The book's companion Web site reinforces key concepts with discussion...
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This respected, market-leading text offers students a comprehensive, practical introduction to workplace writing to prepare them for a range of communication tasks. SUCCESSFUL WRITING AT WORK, International Edition features an abundance of real-world examples and problems, as well as an accessible writing style and detailed guidelines for planning, drafting, revising, editing, and producing professional documents and graphics. Students are...
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| Wydawnictwo: |
Thomson Learning |
| Liczba stron: |
432 |
| Data wydania: |
2010 |
| ISBN: |
978-0-495-66820-6 |
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This book is intended to provide students with an efficient introduction and accessibility to ordinary and partial differential equations, linear algebra, vector analysis, Fourier analysis, and special functions and eigenfunction expansions, for their use as tools of inquiry and analysis in modeling and problem solving. It should also serve as preparation for further reading where this suits individual needs and interests. Although much of...
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Wydawnictwo Hachette Polska przedstawia niezwykle poruszającą opowieść o dziewczynce imieniem Dawn. Sprawiała ona wrażenie grzecznej i nieśmiałej, w rzeczywistości była wewnętrznie poraniona.
Weranda pełna słońca to słodko-gorzka książka o życiu kobiety, w której każda z nas może odnaleźć cząstkę siebie. Opowiada o stracie i cierpieniu, ale także o wybaczaniu, rodzącej się miłości i nie zawsze prostych kontaktach z rodziną.
W czasie, gdy laicki styl życia zyskuje coraz więcej zwolenników, Marek Lipski swoją książką staje w kontrze do panujących trendów. "Dlaczego nie jestem ateistą" to pozycja, w której autor odważnie i wprost mówi o swojej wierze w Boga i powodach, które skłoniły go przyjęcia takiego światopoglądu. Książka pojawi się w księgarniach 24 lutego.