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What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google's algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain's algorithm to make sure their brand is at the top of their customers' minds at the moment they choose...
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How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales - fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use...
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The secret of being a successful management consultant is to focus on the genuine needs of the client. As a consultant, you must develop the skills that enable you to understand these needs, deliver real value to your clients and help them get the results they want. The Management Consultantis your ultimate guide to success as an expert professional consultant. It reveals the skills and attributes that make great consultants and shows you how to...
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Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including...
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The FT Guide to Using and Interpreting Company Accounts answers these questions:What information will I find in the accounts? What financial statements tell you about the business, how they are prepared & how they differ internationally. How do I analyse the accounts? Work through a full set of published accounts; learn how to approach and structure the analysis, which ratios to use, what the ratios do and do not tell you. How can I use my...
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Any consultant aiming to survive and succeed in a competitive world needs to have a clear and concise change model to hand; one that can guarentee delivery of a wide range of change projects.Based around the author's 7C's model - client, clarify, create, change, confirm, continue, close - this book offers both budding and experienced consultants a solid framework to enable them to manage any consultancy assignment. With the...
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Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys. The Observer My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning. Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of...
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What are the key principles that have served great investors for over half a century?Is there anything that we can learn from those investors who have displayed an enviable performance on the world’s stock markets?In this groundbreaking book, bestselling author Glen Arnold addresses just these questions. He provides a set of guidelines which join value principles and growth attributes with the philosophies of the world's most famous...
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This comprehensive Economics Student Workbook is specifically designed to be used alongside the seventh edition of John Sloman and Alison Wride’s Economics. The workbook contains over 1500 questions of various types, carefully matched to the content of the main book. It is an invaluable guide for any student of economics, as well as a useful teaching aid for tutors.
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This new third edition continues to highlight the strong link between the theory and analysis of industrial economics using engaging case studies. It has extended its journey through the historical development of industrial organization to the present day with new case studies on industries relevant to the 21st Century. For example, IT and telecommunications (Microsoft, eBay, 3G mobile phones technology, LCD TV screens, internet broadband), open...
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Are you falling behind your competitors? Are you too slow getting your products to market? Are your overheads too high? These are just some of the challenges that companies face. However, initiating successful change strategies is far from easy. 70% of all change programmes fail. This book shows how you can make sure that when change happens (and it frequently does) your company is ready for it. Shareholders want to see change take effect...
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The major aim of this book is to provide an easy to read overview of chemistry and applications of natural products. It includes fourteen chapters covering most of the aspects of natural products chemistry. The result of the authors' present endeavors is the unique monograph that presents comprehensive information on occurrence, chemistry, biosynthesis and applications of various natural products. First twelve chapters cover general...
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What really makes a good business leader? Do you have to be an extraordinarily charismatic hero with a larger than life personality before you can make things happen? What if you're not? What are the practical and personal lessons of good leadership that will help ordinary managers get the results they want by leading their teams effectively? Living Leadership 2e has the answers. This insightful and motivating book will help you discover how to...
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An invaluable foundation book for Tourism or Tourism Management students, Holloway et al offers historical context, background theory and current research, making it possible for students to see how the industry has developed and to contextualise the current issues and challenges that Tourism is facing today. Holloway et al place emphasis on the practical operational aspects of the tourism industry, making this book well-suited to students who...
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A comprehensive introduction to the themes and functions of management within the clear process framework of planning, organising, leading and controlling. The 4th edition of this well-respected text has been revised and updated to incorporate the latest research and most recent and relevant examples and illustrations. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications. Among...
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Everyone manages processes . . . Everyone is an operations manager ?. . . integrates services and manufacturing operations further than has been done before in any Operations Management textbook. This makes the book ideally suited for an MBA audience; who come from a multitude of organizational settings.?--Par ?hlstrĂśm, Professor of Operations Management, Chalmers University of Technology ?This text places operations management clearly in...
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Suitable for undergraduate and post graduate students studying Marketing Management or Marketing Strategy.Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place.The 4th edition contains 3 new chapters; Competing Through the New Marketing Mix, Strategic Customer Management, Corporate...
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Public sector accountants assess and control the efficiency of public spending. They can work in local or central government, audit offices, housing, health, education or charitable trusts. Their aim is to get value for money for any service offered to the public. Public sector accountants prepare and present:financial records and statements management information to boards and budget holders estimates on the cost of new projects budget reviews...
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How to write great essays covers everything a student is likely to need to research, plan and write academic essays and assignments that will get you great marks.This book will provide all the tips and techniques needed to ensure students of all disciplines get the most from the essay-writing process. It supports students in preparing and crafting their essay through consideration of:How to get started How to read and...
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How to write great dissertations and projects provides all of the tips and techniques that a student is likely to need to choose, research, write and present dissertations and projects that will guarantee you top marks.This provides the best preparation tool and support through the dissertation process, through valuable advice on:How to choose a winning topic or question and get started How to structure and plan your writing...
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Wiedza przeciętnego człowieka na temat Australii z reguły nie jest zbyt duża. Ten odległy kraj i kontynent zarazem, kojarzymy zazwyczaj z operą w Sydney, pociesznymi misiami koala i wszechobecnymi, skaczącymi kangurami.
Od 10 lutego 2011 r pod adresem internetowym www.krytyka-architektury.info można pobrać drugi numer cyfrowego magazynu architektonicznego pt. "Krytyka Architektury". Kwartalnik dostępny jest również w wersji wydruku na życzenie na specjalne zamówienie czytelników.
Weranda pełna słońca to słodko-gorzka książka o życiu kobiety, w której każda z nas może odnaleźć cząstkę siebie. Opowiada o stracie i cierpieniu, ale także o wybaczaniu, rodzącej się miłości i nie zawsze prostych kontaktach z rodziną.