 |
|
|
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. With the media industries in an ongoing state of change and transformation, The Media Economy offers new...
|
|
czytaj więcej
|
 |
|
|
MANAGEMENT OF ELECTRONIC MEDIA, 4th Edition, International Edition takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course by providing clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for...
|
|
czytaj więcej
|
|
|